Melania — Creative direction & visual stories

CLIENT WORK
01 / 10 — CLIENT PROJECT

MAGALIE & ME

Summer

CAMPAIGN FRAMES

AI production by Melania

BEAUTY
02 / 10 — PERSONAL CONCEPT

LA MER

Skincare · Editorial

CAMPAIGN FRAMES

Creative direction & AI production by Melania

BEAUTY
03 / 10 — PERSONAL CONCEPT

PRADA PARADOXE

Fragrance · Film & Editorial

CAMPAIGN FRAMES

Creative direction & AI production by Melania

BEAUTY
04 / 10 — PERSONAL CONCEPT

ILIA

Colour · Editorial

CAMPAIGN FRAMES

Creative direction & AI production by Melania

BEAUTY
05 / 10 — INVENTED BRAND

SNOOZE

Puff Piece · Skincare Editorial

CAMPAIGN FRAMES

Creative direction & AI production by Melania

BEAUTY
06 / 10 — PERSONAL CONCEPT

GUCCI

Velvet Garden · Beauty & Film

CAMPAIGN FRAMES

Creative direction & AI production by Melania

BEAUTY
07 / 10 — INVENTED BRAND

CAVA

Skincare · Film & Editorial

CAMPAIGN FRAMES

Creative direction & AI production by Melania

FASHION
08 / 10 — PERSONAL CONCEPT

CULT GAIA

Print Run · Fashion & Film

CAMPAIGN FRAMES

Creative direction & AI production by Melania

FASHION
09 / 10 — INVENTED BRAND

LA TREILLE

Wimbledon Capsule · Fashion

CAMPAIGN FRAMES

Creative direction & AI production by Melania

FASHION
10 / 10 — INVENTED BRAND

UNSPUN

Knitwear · Fashion Editorial

CAMPAIGN FRAMES

Creative direction & AI production by Melania

A sculptural bouquet of red mushrooms tied with an AI WITH MELANIA black satin ribbon

Let’s create
something unexpected.

SCROLL TO REVEAL ↓

BEHIND THE VISION

Campaign worlds, without the production weight.

I’m Melania, an AI creative director creating art-directed editorial campaigns for beauty, skincare, fashion and accessories brands.

Before AI, I was a makeup artist. Years of working up close trained my eye for detail: texture, light, color and the small things that make a product look desirable. That eye shapes every campaign I direct.

I take a product from first idea to final image and film: concept, art direction, styling, set and motion. There are no studios, crews or shipping samples. You get campaign-level visuals in days rather than months, at a fraction of a traditional shoot. The result can look like a real photoshoot or go somewhere no camera could, depending on what your brand needs.

Every project starts with your brand, not with a trend. The goal is imagery that feels unmistakably yours.

Client work for Magalie & Me · Image + film

WAYS TO WORK TOGETHER

Tell me about your next launch.

collabs@melaniaugc.com

Selected work includes client projects, invented brands and independent personal concepts, labelled individually.
Personal concepts are not commissioned by or affiliated with the brands shown.

MELANIA / SELECTED WORK

Explore the campaigns.

1 project

Client work

6 projects

Beauty

3 projects

Fashion

MELANIA / PROJECT ENQUIRY

LET’S CREATE SOMETHING DISTINCTIVE

Your next story.

Tell me a little about your brand and what you have in mind.

What would you like to create?

Select all that apply.

Where will the content appear?

Your answers will open in your email app, addressed to collabs@melaniaugc.com. Review the email and send it there.

Prefer to write directly? collabs@melaniaugc.com